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person:"AleEbrahim, Neda"
~person:"Cebollada, Javier"
~person:"Kapadia, Sujit"
~subject:"Personalization"
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AleEbrahim, Neda
Cebollada, Javier
Kapadia, Sujit
Moro, Sérgio
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International journal of business information systems : IJBIS
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Journal of retailing and consumer services
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Mining the text of online consumer reviews to analyze brand image and brand positioning
Alzate, Miriam
;
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-29
Persistent link: https://www.econbiz.de/10013364470
Saved in:
2
Summarising customer online reviews using a new text mining approach
AleEbrahim, Neda
;
Fathian, Mohammad
- In:
International journal of business information systems : …
13
(
2013
)
3
,
pp. 343-358
Persistent link: https://www.econbiz.de/10009776147
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