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person:"Alon, Ilan"
~person:"Sarstedt, Marko"
~person:"Sinkovics, Rudolf R."
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Assessing measurement equivalence in cross-national consumer behaviour research : principles, relevance and application issues
Sinkovics, Rudolf R.
- In:
New developments and approaches in consumer behavior …
,
(pp. 269-288)
.
1998
Persistent link: https://www.econbiz.de/10001299788
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