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person:"Alter, Roland"
~person:"Brand, Maryse Jacqueline"
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Entrepreneurship, theory and practice : ET & P
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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ECONIS (ZBW)
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Konkurrenzanalyse und der Fall (von) Schlecker
Alter, Roland
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 759-771)
.
2013
Persistent link: https://www.econbiz.de/10009780058
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2
Schlecker oder: Geiz ist dumm : Aufstieg und Absturz eines Milliardärs
Alter, Roland
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009712869
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3
Dutch druggists in distress : franchisees facing the complex decision of how to react to their franchisor's strategic plans
Croonen, Evelien P. M.
;
Brand, Maryse Jacqueline
- In:
Entrepreneurship, theory and practice : ET & P
34
(
2010
)
5
,
pp. 1021-1038
Persistent link: https://www.econbiz.de/10008656801
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