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person:"Alvarado-Herrera, Alejandro"
~person:"Tipgomut, Pornchanoke"
~type_genre:"Article in journal"
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Alvarado-Herrera, Alejandro
Tipgomut, Pornchanoke
Bigné Alcañiz, J. Enrique
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Currás-Pérez, Rafael
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Guéguen, Nicolas
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Hofmeister-Tóth, Ágnes
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International journal of market research
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Journal of business ethics : JOBE
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Beauty types of female advertising models in Asia
Tipgomut, Pornchanoke
;
Paas, Leonard J
;
McNaught, Angela
- In:
International journal of market research
64
(
2022
)
6
,
pp. 799-821
Persistent link: https://www.econbiz.de/10013438778
Saved in:
2
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
3
The role of self-definitional principles in consumer identification with a socially responsible company
Currás-Pérez, Rafael
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business ethics : JOBE
89
(
2009
)
4
,
pp. 547-564
Persistent link: https://www.econbiz.de/10003914243
Saved in:
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