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person:"Alvarado-Herrera, Alejandro"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Brand image
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Corporate Social Responsibility
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Corporate social responsibility
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Cosmetics
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Alvarado-Herrera, Alejandro
McNaught, Angela
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Journal of business ethics : JOBE
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The role of self-definitional principles in consumer identification with a socially responsible company
Currás-Pérez, Rafael
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business ethics : JOBE
89
(
2009
)
4
,
pp. 547-564
Persistent link: https://www.econbiz.de/10003914243
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