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person:"Aral, Sinan"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Dens, Nathalie"
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International journal of advertising : the quarterly review of marketing communications
Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
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