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person:"Ashley, Christy"
~person:"Athanasopoulou, Pinelopi"
~subject:"Consumer behaviour"
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Consumer behaviour
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Ashley, Christy
Athanasopoulou, Pinelopi
Dawes, John
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing and consumer services
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Consumer-brand relationships and brand loyalty in technology-mediated services
Giovanis, Apostolos N.
;
Athanasopoulou, Pinelopi
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 287-294
Persistent link: https://www.econbiz.de/10011801987
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2
Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
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3
Betrayed by the buzz? : covert content and consumer-brand relationships
Ashley, Christy
;
Leonard, Hillary A.
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 212-220
Persistent link: https://www.econbiz.de/10003923159
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