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Search: subject_exact:"Markenbeziehungen"
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Brand loyalty
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Ashley, Christy
Huber, Frank
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Reihe: Marketing : MAR
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Psychology & marketing
1
Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
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The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
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2
Online-Avatare zur Steigerung der Markenloyalität : eine empirische Analyse am Beispiel der Marke IKEA
Huber, Frank
;
Meyer, Frederik
;
Stickdorn, Ute
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009512888
Saved in:
3
Betrayed by the buzz? : covert content and consumer-brand relationships
Ashley, Christy
;
Leonard, Hillary A.
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 212-220
Persistent link: https://www.econbiz.de/10003923159
Saved in:
4
Kunden zu Fans machen : Markenloyalität in virtuellen Brand Communities
Huber, Frank
;
Regier, Stefanie
;
Kissel, Patrick
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003893026
Saved in:
5
Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2008
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013516993
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