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person:"Aufterbeck, Heike"
~person:"Fetscherin, Marc"
~person:"Kechagia, Varvara"
~person:"Kubartz, Bodo"
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Aufterbeck, Heike
Fetscherin, Marc
Kechagia, Varvara
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The effect of olfactory sensory cues on willingness to pay and choice under risk
Kechagia, Varvara
;
Drichoutis, Andreas C.
- In:
Journal of behavioral and experimental economics
70
(
2017
),
pp. 33-46
Persistent link: https://www.econbiz.de/10011825379
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2
A study of visual puffery in fragrance advertising : is the message sent stronger than the actual scent?
Toncar, Mark
;
Fetscherin, Marc
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 52-72
Persistent link: https://www.econbiz.de/10009514324
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3
Sensing brands, branding scents : on perfume creation in the fragrance industry
Kubartz, Bodo
- In:
Brands and branding geographies
,
(pp. 125-149)
.
2011
Persistent link: https://www.econbiz.de/10009296595
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4
Handel mit Herz und Verstand : internationale Markenführung der Douglas-Parfümerien
Aufterbeck, Heike
;
Rotermund, Michael
;
Eckmann, Claus
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 201-216)
.
2009
Persistent link: https://www.econbiz.de/10003786537
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