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person:"Balakrishnan, Melodena Stephens"
~subject:"Brand management"
~subject:"High technology"
~subject:"Vertrieb"
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Balakrishnan, Melodena Stephens
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Managing in uncertain times
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Branded spaces : experience enactments and entanglements
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The 4D model of place brand management
Balakrishnan, Melodena Stephens
;
Kerr, Greg
- In:
Branded spaces : experience enactments and entanglements
,
(pp. 31-42)
.
2013
Persistent link: https://www.econbiz.de/10010127222
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2
Advances Technology Investment Company (ATIC) : a destination, global champion
Balakrishnan, Melodena Stephens
;
Moonesar, Immanuel Azaad
-
2012
Persistent link: https://www.econbiz.de/10011456256
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3
Jumeirah Group : stay different
Balakrishnan, Melodena Stephens
-
2012
Persistent link: https://www.econbiz.de/10011456278
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4
Al Ain Dairy : managing demand and supply
Balakrishnan, Melodena Stephens
-
2012
Persistent link: https://www.econbiz.de/10011456282
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