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person:"Bauer, Hans H."
~isPartOf:"International journal of management & enterprise development : IJMED"
~person:"Smith, Alan D."
~subject:"Retail trade"
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Beziehungsmarketing
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Data security
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Bauer, Hans H.
Smith, Alan D.
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International journal of management & enterprise development : IJMED
International journal of business information systems : IJBIS
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Customer loyalty card programmes and its interaction with support technology in the retail industry
Smith, Alan D.
- In:
International journal of management & enterprise …
5
(
2008
)
2
,
pp. 157-195
Persistent link: https://www.econbiz.de/10003641874
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