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person:"Bauer, Hans H."
~person:"Altamirano, Nelson"
~person:"Bonacchi, Massimiliano"
~type_genre:"Aufsatz in Zeitschrift"
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Bauer, Hans H.
Altamirano, Nelson
Bonacchi, Massimiliano
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Jahrbuch der Absatz- und Verbrauchsforschung
2
International journal of management and marketing research : IJMMR
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
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Is the treasure hunt strategy working for Costco?
Corona, Ramon
;
Altamirano, Nelson
- In:
International journal of management and marketing …
3
(
2010
)
3
,
pp. 83-93
Persistent link: https://www.econbiz.de/10008807621
Saved in:
2
"Heavy User" von Handelsmarken : eine konzeptionelle und empirische Analyse zur Wirkung einer Handelsmarkenpolitik
Bauer, Hans H.
;
Görtz, Gunnar
;
Strecker, Tina
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
1
,
pp. 4-25
Persistent link: https://www.econbiz.de/10002767417
Saved in:
3
The customer lifetime value concept and its contribution to corporate valuation
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Braehler, Matthias
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 47-67
Persistent link: https://www.econbiz.de/10001947646
Saved in:
4
Kundenwertbasierte Unternehmensbewertung : das Customer Lifetime Value-Konzept und sein Beitrag zu einer Marketingorientierten Unternehmensbewertung
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Brähler, Matthias
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
4
,
pp. 324-344
Persistent link: https://www.econbiz.de/10001736390
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