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person:"Bauer, Hans H."
~person:"Bilgihan, Anil"
~type_genre:"Aufsatz im Buch"
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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ECONIS (ZBW)
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Virales Marketing als Weiterentwicklung des Empfehlungsmarketing
Bauer, Hans H.
;
Martin, Isabel
;
Albrecht, Carmen-Maria
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 57-71)
.
2008
Persistent link: https://www.econbiz.de/10003762106
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Viral Advertising
Bauer, Hans H.
;
Haber, Tobias E.
;
Albrecht, Carmen-Maria
; …
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 267-282)
.
2008
Persistent link: https://www.econbiz.de/10003762162
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