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person:"Bauer, Hans H."
~person:"Calantone, Roger J."
~subject:"Estimation"
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Estimation
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Bauer, Hans H.
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Industrial marketing management : the international journal for industrial and high-tech firms
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Building commiment in buyer-seller relationships : a tie strength perspective
Stanko, Michael A.
;
Bonner, Joseph M.
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1094-1103
Persistent link: https://www.econbiz.de/10003555954
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2
Aspekte der Einführungstrategien als Erfolgsfaktoren von Produktinnovationen : eine qualitative Studie
Bauer, Hans H.
;
Albrecht, Carmen-Maria
;
Kühnl, Christina
-
2006
Persistent link: https://www.econbiz.de/10003427955
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3
Der Beitrag des Internet zum Relationship-Marketing : eine theoretische und empirische Analyse
Bauer, Hans H.
-
1998
Persistent link: https://www.econbiz.de/10013416557
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