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person:"Bauer, Hans H."
~person:"Jang, Soocheong"
~subject:"Consumer behaviour"
~subject:"Professional sports"
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Search: subject_exact:"Brand image"
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Consumer behaviour
Professional sports
Markenimage
35
Brand image
33
Konsumentenverhalten
20
Brand management
15
Markenführung
15
Deutschland
12
Germany
12
Advertising effects
11
Werbewirkung
11
Beziehungsmarketing
6
Gastronomie
6
Relationship marketing
6
Restaurant industry
6
Brand
4
Markenartikel
4
Theorie
4
Theory
4
Estimation
3
Markenpolitik
3
Personality psychology
3
Persönlichkeitspsychologie
3
Profisport
3
Schätzung
3
Vertrauen
3
Causality analysis
2
Confidence
2
Corporate reputation
2
Customer value
2
Emotion
2
Environmental management
2
Erlebnismarketing
2
Event marketing
2
Event-Marketing
2
Firmenimage
2
Football
2
Fußball
2
Fußballbundesliga
2
Fußballverein
2
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7
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5
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Language
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English
12
German
10
Author
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Bauer, Hans H.
Jang, Soocheong
Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
25
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Burmann, Christoph
17
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Huber, Frank
16
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
13
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Ko, Eunju
11
Park, Jungkun
11
Paul, Justin
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
De Chernatony, Leslie
10
Hollebeek, Linda D.
10
Johnson, Lester W.
10
Liu, Chih-Hsing
10
Park, C. Whan
10
Romaniuk, Jenni
10
Zúñiga, Miguel Ángel
10
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International journal of hospitality management
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
International journal of contemporary hospitality management
2
Die Betriebswirtschaft : DBW
1
Journal of destination marketing & management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
SpringerLink / Bücher
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
22
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1
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
2
Restaurant-visit intention : do anthropomorphic cues, brand awareness and subjective social class interact?
Kim, Heewon
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2359-2378
Persistent link: https://www.econbiz.de/10013412621
Saved in:
3
Visit intention of non-visitors : a step toward advancing a people-centered image
Davari, Dori
;
Jang, Soocheong
- In:
Journal of destination marketing & management
22
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013041391
Saved in:
4
Heuristic evaluation of healthy menus : examining the effect of brand image congruity
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
29
(
2017
)
10
,
pp. 2514-2534
Persistent link: https://www.econbiz.de/10011777063
Saved in:
5
Are consumers willing to pay more for green practices at restaurants?
Namkung, Young
;
Jang, Soocheong
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
3
,
pp. 329-356
Persistent link: https://www.econbiz.de/10011650224
Saved in:
6
Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of hospitality management
53
(
2016
),
pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
Saved in:
7
The impact of eco-friendly practices on green image and customer attitudes : an investigation in a café setting
Jeong, EunHa
;
Jang, Soocheong
;
Day, Jonathon
;
Ha, Sejin
- In:
International journal of hospitality management
41
(
2014
),
pp. 10-20
Persistent link: https://www.econbiz.de/10010403148
Saved in:
8
Effects of restaurant green practices on brand equity formation : do green practices really matter?
Namkung, Young
;
Jang, Soocheong
- In:
International journal of hospitality management
33
(
2013
),
pp. 85-95
Persistent link: https://www.econbiz.de/10009746480
Saved in:
9
Processing fluency in the use of destination websites
Tang, Liang
;
Jang, Soocheong
;
Lee, Seonjeong
- In:
Tourism analysis : an interdisciplinary tourism & …
18
(
2013
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10009764432
Saved in:
10
The roles of brand equity and branding strategy : a study of restaurant food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
34
(
2013
),
pp. 192-201
Persistent link: https://www.econbiz.de/10009766701
Saved in:
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