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person:"Bauer, Hans H."
~subject:"Estimation"
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Estimation
Marketing management
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Marketingmanagement
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Germany
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Theorie
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Beziehungsmarketing
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Consumer behaviour
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Lieferantenmanagement
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Supplier relationship management
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Erfolgsfaktor
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Event marketing
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Event-Marketing
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Market research
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Marketing
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Brand management
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Bauer, Hans H.
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Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Aspekte der Einführungstrategien als Erfolgsfaktoren von Produktinnovationen : eine qualitative Studie
Bauer, Hans H.
;
Albrecht, Carmen-Maria
;
Kühnl, Christina
-
2006
Persistent link: https://www.econbiz.de/10003427955
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Der Beitrag des Internet zum Relationship-Marketing : eine theoretische und empirische Analyse
Bauer, Hans H.
-
1998
Persistent link: https://www.econbiz.de/10013416557
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