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person:"Baumgarth, Carsten"
~isPartOf:"Arbeitspapiere der Nordakademie"
~person:"Usman, Osly"
~type_genre:"Graue Literatur"
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Brand management
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Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
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Sales force impact on B-to-B brand equity : conceptual framework and empirical test
Baumgarth, Carsten
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Binckebanck, Lars
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2010
Persistent link: https://www.econbiz.de/10003975633
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