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person:"Baumgarth, Carsten"
~isPartOf:"Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich"
~subject:"Deutschland"
~subject:"Markenimage"
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Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
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Der Coca-Cola-Effekt von Kulturmarken : Blindtest als Nachweis der Markenrelevanz von Marken für Kulturinstitutionen
Baumgarth, Carsten
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2014
Persistent link: https://www.econbiz.de/10010478339
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