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person:"Baumgarth, Carsten"
~person:"Bigné Alcañiz, J. Enrique"
~person:"Wong, IpKin Anthony"
~subject:"Corporate Social Responsibility"
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Baumgarth, Carsten
Bigné Alcañiz, J. Enrique
Wong, IpKin Anthony
Brunk, Katja H.
5
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4
Burmann, Christoph
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The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
2
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
3
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Shi, Guicheng
; …
- In:
The journal of services marketing
28
(
2014
)
3
,
pp. 181-194
Persistent link: https://www.econbiz.de/10010391437
Saved in:
4
Dual nature of cause-brand fit : influence on corporate social responsibility consumer perception
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 575-594
Persistent link: https://www.econbiz.de/10009535660
Saved in:
5
The role of self-definitional principles in consumer identification with a socially responsible company
Currás-Pérez, Rafael
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business ethics : JOBE
89
(
2009
)
4
,
pp. 547-564
Persistent link: https://www.econbiz.de/10003914243
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