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person:"Baumgarth, Carsten"
~person:"Blumberg, Martin"
~person:"Wong, IpKin Anthony"
~subject:"Corporate Social Responsibility"
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Corporate Social Responsibility
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Baumgarth, Carsten
Blumberg, Martin
Wong, IpKin Anthony
Brunk, Katja H.
5
Guzman, Francisco
5
Bodur, H. Onur
4
Burmann, Christoph
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International journal of contemporary hospitality management
1
Studie / Brands & Values GmbH
1
The journal of services marketing
1
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ECONIS (ZBW)
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Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
2
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Shi, Guicheng
; …
- In:
The journal of services marketing
28
(
2014
)
3
,
pp. 181-194
Persistent link: https://www.econbiz.de/10010391437
Saved in:
3
Good Brand 2006 : Gutes tun und davon profitieren? ; ethisches Verbraucherverhalten und Cause Related Marketing in Deutschland
Blumberg, Martin
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003714086
Saved in:
4
Good Brand 2006 : Gutes tun und davon profitieren? ; ethisches Verbraucherverhalten und Cause Related Marketing in Deutschland
Blumberg, Martin
;
Conrad, Christian
-
2006
Persistent link: https://www.econbiz.de/10003414371
Saved in:
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