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person:"Baumgarth, Carsten"
~person:"Gilal, Rukhsana Gul"
~person:"Wong, IpKin Anthony"
~subject:"Corporate Social Responsibility"
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Corporate Social Responsibility
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Baumgarth, Carsten
Gilal, Rukhsana Gul
Wong, IpKin Anthony
Brunk, Katja H.
5
Guzman, Francisco
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Bodur, H. Onur
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Burmann, Christoph
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Bang Nguyen Viet
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Gilal, Faheem Gul
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International journal of bank marketing
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International journal of contemporary hospitality management
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The journal of product & brand management
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The journal of services marketing
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ECONIS (ZBW)
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1
How relatedness-supportive CSR enhances brand happiness : a relationship motivation theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Gilal, Rukhsana Gul
; …
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 226-257
Persistent link: https://www.econbiz.de/10014521085
Saved in:
2
Do all brand CSR initiatives make consumers happy? : the role of CSR-brand (mis)fit and sense of relatedness
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Martinez, Luis F.
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 942-957
Persistent link: https://www.econbiz.de/10014315473
Saved in:
3
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
4
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Shi, Guicheng
; …
- In:
The journal of services marketing
28
(
2014
)
3
,
pp. 181-194
Persistent link: https://www.econbiz.de/10010391437
Saved in:
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