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person:"Baumgarth, Carsten"
~person:"Kumar, Vikas"
~subject:"Deutschland"
~subject:"Markenimage"
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Search: subject_exact:"Markenidentität"
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Deutschland
Markenimage
Brand image
32
Brand management
29
Markenführung
29
Brand
15
Markenartikel
15
Consumer behaviour
14
Konsumentenverhalten
14
Beziehungsmarketing
12
Relationship marketing
12
Germany
8
Markenpolitik
7
Destination management
6
Destinationsmanagement
6
Tourism marketing
6
Tourismusmarketing
6
Holiday behaviour
5
Urlaubsverhalten
5
Lieferantenmanagement
4
Online brand communities
4
Social Web
4
Social web
4
Supplier relationship management
4
Internet marketing
3
Online-Marketing
3
Perceived brand authenticity
3
Self-congruence
3
Brand loyalty
2
Controlling
2
Customer integration
2
Customer satisfaction
2
Estimation
2
Internal branding
2
Kundenintegration
2
Kundenzufriedenheit
2
Management control
2
Perception
2
Personality psychology
2
Persönlichkeitspsychologie
2
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English
26
German
9
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Baumgarth, Carsten
Kumar, Vikas
Burmann, Christoph
83
Huber, Frank
34
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
29
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Sattler, Henrik
24
Bauer, Hans H.
23
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Romaniuk, Jenni
22
Schade, Michael
22
Usman, Osly
21
Foroudi, Pantea
20
Han, Heesup
20
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
17
Wiedmann, Klaus-Peter
17
Bruhn, Manfred
16
Ekinci, Yuksel
16
Gupta, Suraksha
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Gil Saura, Irene
15
Khan, Imran
15
Park, C. Whan
15
Pelsmacker, Patrick de
15
Piehler, Rico
15
Veloutsou, Cleopatra
15
Völckner, Franziska
15
Wong, IpKin Anthony
15
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Springer Fachmedien Wiesbaden
3
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
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Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
Research
3
SpringerLink / Bücher
3
Marketing intelligence & planning
2
The journal of product & brand management
2
Arbeitspapiere der Nordakademie
1
Arts marketing : an international journal ; AM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of arts management
1
Journal of business market management : jbm
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
1
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
1
Online Plus
1
Springer eBook Collection
1
Springer eBook Collection / Business and Economics
1
The journal of brand management : an international journal
1
Tourism management perspectives : TMP
1
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
1
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ECONIS (ZBW)
32
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
3
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
4
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
5
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
6
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
7
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
8
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
9
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
10
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J.
(
ed.
);
Baumgarth, Carsten
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
-
2020
Persistent link: https://www.econbiz.de/10012151730
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