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person:"Baumgarth, Carsten"
~person:"Meyer, Nico"
~person:"Wong, IpKin Anthony"
~subject:"Corporate Social Responsibility"
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Corporate Social Responsibility
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Markenimage
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Brand management
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Baumgarth, Carsten
Meyer, Nico
Wong, IpKin Anthony
Brunk, Katja H.
5
Guzman, Francisco
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Bodur, H. Onur
4
Burmann, Christoph
4
Bigné Alcañiz, J. Enrique
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Currás-Pérez, Rafael
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Fatma, Mobin
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Bang Nguyen Viet
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Markstones-Arbeitspapiere
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International journal of contemporary hospitality management
1
The journal of services marketing
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ECONIS (ZBW)
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Welchen Einfluss hat die Selbstwirksamkeit auf das CSR-bezogene Kaufverhalten? State-of-the-Art und weiterer Forschungsbedarf
Burmann, Christoph
;
Meyer, Nico
-
2022
Persistent link: https://www.econbiz.de/10014326794
Saved in:
2
Wie kaufrelevant sind CSR Aktivitäten wirklich? State-of-the Art und weiterer Forschungsbedarf
Burmann, Christoph
;
Meyer, Nico
-
2021
Persistent link: https://www.econbiz.de/10012520339
Saved in:
3
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
4
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Shi, Guicheng
; …
- In:
The journal of services marketing
28
(
2014
)
3
,
pp. 181-194
Persistent link: https://www.econbiz.de/10010391437
Saved in:
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