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person:"Baumgarth, Carsten"
~subject:"KMU"
~subject:"Marketing management"
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Marketing management
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Baumgarth, Carsten
Kleinaltenkamp, Michael
9
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Hofmaier, Richard
6
Terho, Harri
5
Grewal, Rajdeep
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Journal of business research : JBR
1
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
1
Marktorientierte Unternehmensführung
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ECONIS (ZBW)
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Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
2
Markenorientierung mittelständischer B-to-B-Unternehmen
Baumgarth, Carsten
- In:
Management kleiner und mittlerer Unternehmen : Stand …
,
(pp. 459-473)
.
2008
Persistent link: https://www.econbiz.de/10003974523
Saved in:
3
Vertikale Marketingstrategien im Investitionsgüterbereich : dargestellt am Beispiel von Einsatzstoffen
Baumgarth, Carsten
-
1998
Persistent link: https://www.econbiz.de/10000666713
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