//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Baumgartner, Jana"
~person:"Cooper, Holly"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Dachmarke"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Brand architecture
4
Brand management
4
Markenarchitektur
4
Brand image
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
corporate heritage
2
Authentic core
1
Book publishing
1
Buchverlag
1
Computerized method
1
Computerunterstützung
1
Corporate heritage brand paradox
1
Corporate reputation
1
Cultural heritage
1
Design innovation
1
Deutschland
1
Firmenimage
1
Germany
1
Heritage brand renewal
1
Kulturgüter
1
Luxury brands
1
Marketing management
1
Marketingmanagement
1
Relative invariance
1
brand crisis
1
brand recovery
1
competencies
1
corporate brand management
1
corporate heritage brand
1
corporate heritage brands
1
endurance
1
longevity
1
luxury
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
3
German
1
Author
All
Baumgartner, Jana
Cooper, Holly
Balmer, John M. T.
31
Melewar, T. C.
12
Kernstock, Joachim
10
Foroudi, Pantea
7
Otubanjo, Olutayo
7
Balmer, John M.T.
6
Bang, Nguyen
6
Chen, Weifeng
6
Esch, Franz-Rudolf
6
Iglesias, Oriol
6
Ind, Nicholas
6
Merrilees, Bill
6
Miller, Dale
6
Sharifah Faridah Syed Alwi
6
Abratt, Russell
5
Brexendorf, Tim Oliver
5
Burmann, Christoph
5
Greyser, Stephen A.
5
Mingione, Michela
5
Sarkar, Soumya
5
Anisimova, Tatiana
4
Brunner, Christian Boris
4
Burghausen, Mario
4
Dev, Chekitan S.
4
Keller, Kevin Lane
4
Langner, Tobias
4
Redler, Jörn
4
Tomczak, Torsten
4
Urde, Mats
4
Barnier, Virginie de
3
Baumgarth, Carsten
3
Brunninge, Olof
3
Foroudi, Mohammad Mahdi
3
Gupta, Suraksha
3
Hakenes, Hendrik
3
Heller, Michael
3
Kleyn, Nicola
3
Navare, Jyoti
3
Peitz, Martin
3
more ...
less ...
Published in...
All
The journal of brand management : an international journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Vermarktungsstrategien für das Buch im multimedialen Raum : eine interdisziplinäre Untersuchung
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
3
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
4
Neue Markenpotentiale für Buchverlage : identitätsorientiertes Markenmanagement im digitalen Zeitalter
Baumgartner, Jana
- In:
Vermarktungsstrategien für das Buch im multimedialen …
,
(pp. 15-65)
.
2015
Persistent link: https://www.econbiz.de/10010496198
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->