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person:"Beattie, Vivien A."
type_genre:"Case study"
~person:"Balmer, John M. T."
~subject:"Grounded Theory"
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Grounded Theory
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A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
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