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person:"Bell, Mark W."
~person:"Vashisht, Devika"
~subject:"Advergames"
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Advergames
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Bell, Mark W.
Vashisht, Devika
Sreejesh, S.
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Dens, Nathalie
1
Jami Pour, Mona
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Kazemi, Zohre
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Mau, Gunnar
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Moeini, Hossein
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Nelson, Michelle R.
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Pillai, Sreejesh S.
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Journal of Indian business research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
2
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
3
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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