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person:"Bennett, Gregg"
~person:"Chadwick, Simon"
~person:"Gray, Dianna P."
~person:"James, Jeffrey D."
~subject:"Higher education institution"
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Sports marketing
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Bennett, Gregg
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International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Brand management in top-tier college athletics : examining and explaining mark-usage policies
Kellison, Timothy B.
;
Bass, Jordan R.
;
Oja, Brent D.
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 219-242
Persistent link: https://www.econbiz.de/10011607859
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2
Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball
Havard, Cody T.
;
Reams, Lamar
;
Gray, Dianna P.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 116-132
Persistent link: https://www.econbiz.de/10010399901
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3
Implementing a ticket sales force in college athletics : a decade of challenges
Bouchet, Adrien
;
Ballouli, Khalid
;
Bennett, Gregg
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
2
,
pp. 84-92
Persistent link: https://www.econbiz.de/10009295462
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