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person:"Bennett, Gregg"
~person:"Cornwell, T. Bettina"
~person:"Greenwell, T. Christopher"
~source:"econis"
~subject:"United States"
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Search: subject_exact:"Sports marketing"
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Sportmarketing
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Bennett, Gregg
Cornwell, T. Bettina
Greenwell, T. Christopher
Ferreira, Mauricio
4
Kent, Aubrey
4
Ballouli, Khalid
3
Cheong, Yunjae
3
Cooper, Coyte G.
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Green, Chris
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James, Jeffrey D.
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Kim, Kihan
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Kim, Yu Kyoum
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Ko, Yong Jae
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Kwak, Dae Hee
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Lee, Seungbum
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of sport management : the official journal of the North American Society of Sport Management
4
International journal of sports marketing & sponsorship
1
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ECONIS (ZBW)
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1
Using cultural factors to explore sport consumption behaviors of ethnic minority groups : the case of Asians in the United States
Ha, Jae-Pil
;
Hums, Mary
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 130-152
Persistent link: https://www.econbiz.de/10011578580
Saved in:
2
The effects of gender and social roles on the marketing of combat sport
Greenwell, T. Christopher
;
Hancock, Meg
;
Simmons, Jason M.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10010515320
Saved in:
3
Sponsorship-linked marketing : introduction to topics
Cornwell, T. Bettina
;
Kwak, Dae Hee
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 133-136
Persistent link: https://www.econbiz.de/10010526502
Saved in:
4
New (sound)waves in sport marketing : do semantic differences in analogous music impact shopping behaviors of sport consumers?
Ballouli, Khalid
;
Bennett, Gregg
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 59-72
Persistent link: https://www.econbiz.de/10010383806
Saved in:
5
Examining similarities and differences in consumer motivation for playing and watching soccer
Tokuyama, Sagatomo
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
3
,
pp. 148-156
Persistent link: https://www.econbiz.de/10009373482
Saved in:
6
Implementing a ticket sales force in college athletics : a decade of challenges
Bouchet, Adrien
;
Ballouli, Khalid
;
Bennett, Gregg
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
2
,
pp. 84-92
Persistent link: https://www.econbiz.de/10009295462
Saved in:
7
Spectator support : examining the attributes that differentiate niche from mainstream sport
Greenhalgh, Greg P.
;
Simmons, Jason M.
;
Hambrick, Marion E.
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10009231830
Saved in:
8
The role of involvement in sports and sport spectatorship in sponsor's brand use : the case of mountain dew and action sports sponsorship
Bennett, Gregg
;
Ferreira, Mauricio
;
Lee, Jaedeock
; …
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10003833159
Saved in:
9
Expressing identity and shaping image : the relationship between corporate mission and corporate sponsorship
Cunningham, Stephanie
;
Cornwell, T. Bettina
;
Coote, …
- In:
Journal of sport management : the official journal of …
23
(
2009
)
1
,
pp. 65-86
Persistent link: https://www.econbiz.de/10003811715
Saved in:
10
Investigating factors affecting brand awareness of virtual advertising
Tsuji, Yosuke
;
Bennett, Gregg
;
Leigh, James H.
- In:
Journal of sport management : the official journal of …
23
(
2009
)
4
,
pp. 511-544
Persistent link: https://www.econbiz.de/10003864637
Saved in:
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