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person:"Bennett, Gregg"
~person:"James, Jeffrey D."
~person:"Kwak, Dae Hee"
~subject:"Konsumentenverhalten"
~subject:"Sport"
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Konsumentenverhalten
Sport
Sportmarketing
36
Sports marketing
36
Consumer behaviour
25
Professional sports
15
Profisport
15
Sports
15
USA
9
United States
9
Brand management
8
Markenführung
8
Sport organization
8
Sportorganisation
8
Sport event
6
Sportveranstaltung
6
Football
5
Fußball
5
Sponsoring
5
Sponsorship
5
Beziehungsmarketing
4
Brand image
4
Markenimage
4
Relationship marketing
4
Motivation
3
Personality psychology
3
Persönlichkeitspsychologie
3
Advertising
2
Advertising effects
2
Arbeitsgruppe
2
Athletes
2
Ball game
2
Ballsport
2
Brand
2
Higher education institution
2
Hochschule
2
Internet marketing
2
Markenartikel
2
Marketing management
2
Marketingmanagement
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29
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Bennett, Gregg
James, Jeffrey D.
Kwak, Dae Hee
Funk, Daniel C.
21
Ko, Yong Jae
20
Kunkel, Thilo
20
Biscaia, Rui
17
McDonald, Heath
16
Drayer, Joris
14
Dwyer, Brendan
14
Uhrich, Sebastian
13
Breuer, Christoph
12
Cornwell, T. Bettina
12
Kim, Yu Kyoum
12
Doyle, Jason P.
11
Greenwell, T. Christopher
11
Heere, Bob
11
Nufer, Gerd
11
Shapiro, Stephen L.
11
Koronios, Konstantinos
10
O'Reilly, Norm
10
Zhang, James J.
10
Byon, Kevin K.
9
Cho, Heetae
9
Filo, Kevin
9
Inoue, Yuhei
9
Yoshida, Masayuki
9
Asada, Akira
8
Bühler, André W.
8
Desbordes, Michel
8
Jensen, Jonathan A.
8
Karg, Adam
8
Katz, Matthew
8
Koenigstorfer, Joerg
8
Pedersen, Paul M.
8
Woratschek, Herbert
8
Ballouli, Khalid
7
Chadwick, Simon
7
Dickson, Geoff
7
Fink, Janet S.
7
Greenhalgh, Greg
7
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
International journal of sports marketing & sponsorship
6
Journal of sport management : the official journal of the North American Society of Sport Management
4
Sport management review
4
International journal of sport management and marketing : IJSMM
2
European Sport management quarterly : ESMQ
1
Journal of business ethics : JOBE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Management decision : MD
1
The journal of product & brand management
1
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ECONIS (ZBW)
29
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1
Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
Saved in:
2
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
3
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012797848
Saved in:
4
No games to watch : empirical analysis of sport fans' stress and coping strategies during COVID-19 lockdown
Kwon, Youngbum
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012797849
Saved in:
5
Does being a sport fan provide meaning in life?
Delia, Elizabeth B.
;
James, Jeffrey D.
;
Wann, Daniel L.
- In:
Journal of sport management : the official journal of …
36
(
2022
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10013255838
Saved in:
6
A social epidemiological perspective on local tennis league participation : a multigroup moderated-mediation structural analysis using PLS-SEM
Kim, Amy Chan Hyung
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 437-461
Persistent link: https://www.econbiz.de/10013369907
Saved in:
7
"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee
;
Pradhan, Sean
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
Saved in:
8
Brand environments and the emergence and change of awareness for new sports teams : a two-wave examination
Du, James
;
McLeod, Christopher M.
;
James, Jeffrey D.
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10012597273
Saved in:
9
Fantasy sport usage and multiplatform sport media consumption behaviors
Chan-Olmsted, Sylvia M.
;
Kwak, Dae Hee
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 204-214
Persistent link: https://www.econbiz.de/10012815618
Saved in:
10
Sports fan experience : electronic word-of-mouth in ephemeral social media
Wakefield, Lane T.
;
Bennett, Gregg
- In:
Sport management review
21
(
2018
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011866642
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