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person:"Bennett, Gregg"
~person:"Pedersen, Paul M."
~subject:"Brand personality"
~subject:"United States"
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Brand personality
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Bennett, Gregg
Pedersen, Paul M.
Ferreira, Mauricio
4
Greenwell, T. Christopher
4
Kent, Aubrey
4
Ballouli, Khalid
3
Cheong, Yunjae
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Cooper, Coyte G.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Sport management review
1
Sport marketing in a global environment : strategic perspectives
1
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1
Challenges in the marketing of intercollegiate athletics Perspectives of college football marketing directors
Benedek, Jonathan J.
;
Pedersen, Paul M.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 51-69)
.
2022
Persistent link: https://www.econbiz.de/10013475241
Saved in:
2
Five dimensions of brand personality traits in sport
Kang, Chanho
;
Bennett, Gregg
;
Welty Peachey, Jon
- In:
Sport management review
19
(
2016
)
4
,
pp. 441-453
Persistent link: https://www.econbiz.de/10011566682
Saved in:
3
New (sound)waves in sport marketing : do semantic differences in analogous music impact shopping behaviors of sport consumers?
Ballouli, Khalid
;
Bennett, Gregg
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 59-72
Persistent link: https://www.econbiz.de/10010383806
Saved in:
4
Brand associations in the fitness segment of the sports industry in the United States : extending spectator sports branding conceptualisations and dimensions to participatory
Williams, Antonio S.
;
Pedersen, Paul M.
;
Walsh, Patrick
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
1
,
pp. 34-50
Persistent link: https://www.econbiz.de/10009685014
Saved in:
5
Implementing a ticket sales force in college athletics : a decade of challenges
Bouchet, Adrien
;
Ballouli, Khalid
;
Bennett, Gregg
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
2
,
pp. 84-92
Persistent link: https://www.econbiz.de/10009295462
Saved in:
6
Investigating factors affecting brand awareness of virtual advertising
Tsuji, Yosuke
;
Bennett, Gregg
;
Leigh, James H.
- In:
Journal of sport management : the official journal of …
23
(
2009
)
4
,
pp. 511-544
Persistent link: https://www.econbiz.de/10003864637
Saved in:
7
The role of involvement in sports and sport spectatorship in sponsor's brand use : the case of mountain dew and action sports sponsorship
Bennett, Gregg
;
Ferreira, Mauricio
;
Lee, Jaedeock
; …
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10003833159
Saved in:
8
Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine
Pedersen, Paul M.
;
Kraft, Patrick M.
;
Drane, Dan
; …
- In:
International journal of sport management and marketing …
6
(
2009
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10003862966
Saved in:
9
The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context
Gwinner, Kevin
;
Bennett, Gregg
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 410-426
Persistent link: https://www.econbiz.de/10003743644
Saved in:
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