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person:"Berg, Jordan"
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Berg, Jordan
Groeger, Lars
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Agent-mediated electronic commerce : designing trading strategies and mechanisms for electronic markets ; AMEC 2010, Toronto, ON, Canada, May 10, 2010, and TADA 2010, Cambridge, MA, USA, June 7, 2010 ; revised selected papers
1
Journal of marketing communications
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Word of mouth and social media
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Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
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2
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
Saved in:
3
Rank and impression estimation in a stylized model of ad auctions
Berg, Jordan
;
Coffrin, Carleton
;
Greenwald, Amy
; …
- In:
Agent-mediated electronic commerce : designing trading …
,
(pp. 1-18)
.
2012
Persistent link: https://www.econbiz.de/10009660003
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