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person:"Berndt, Ralph"
~person:"Bauer, Hans H."
~person:"Fantapié Altobelli, Claudia"
~subject:"Consumer behaviour"
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Consumer behaviour
Mobile Marketing
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Berndt, Ralph
Bauer, Hans H.
Fantapié Altobelli, Claudia
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Cui, Xuebin
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Dwivedi, Yogesh Kumar
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Giaglis, George M.
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Konsumentenverhalten im Internet
Bauer, Hans H.
(
ed.
)
-
2004
Persistent link: https://www.econbiz.de/10001851192
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Bestimmungsfaktoren der Konsumentenakzeptanz von Mobile Marketing in Deutschland : eine empirische Untersuchung
Bauer, Hans H.
;
Reichardt, Tina
;
Neumann, Marcus M.
-
2004
Persistent link: https://www.econbiz.de/10013430109
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