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person:"Berthon, Pierre R."
~person:"Jain, Varsha"
~person:"Park, Jungkun"
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Search: subject_exact:"Luxusmarke"
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Luxury goods
22
Luxusgüter
22
Consumer behaviour
16
Konsumentenverhalten
16
Brand management
9
Markenführung
9
Brand image
7
Markenimage
7
Dienstleistungsqualität
6
India
6
Indien
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Service quality
6
Hotel industry
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Hotellerie
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4
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Markenartikel
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Bibliometrics
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Wein
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Wine
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Consumer behavior
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Luxury
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Luxury experience
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Anti-law
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Anti-luxury marketing
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Asia-pacific
1
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22
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Berthon, Pierre R.
Jain, Varsha
Park, Jungkun
Phau, Ian
35
Wiedmann, Klaus-Peter
29
Ko, Eunju
28
Kapferer, Jean-Noël
26
Seo, Yuri
22
Hennigs, Nadine
20
Jain, Sheetal
19
Donzé, Pierre-Yves
18
Valette-Florence, Pierre
18
Amatulli, Cesare
17
Atwal, Glyn
16
Septianto, Felix
16
Shukla, Paurav
16
Hyun, Sunghyup Sean
15
Mosca, Fabrizio
15
Christodoulides, George
14
Thaichon, Park
14
Brun, Alessandro
12
Guido, Gianluigi
12
Heine, Klaus
12
Klarmann, Christiane
12
Nagasawa, Shin'ya
11
Ozuem, Wilson
11
Shimul, Anwar Sadat
11
Batat, Wided
10
Choi, Tsan-Ming
10
Sung, Billy
10
Uggla, Henrik
10
Aiello, Gaetano
9
Espinoza Petersen, Francine
9
Han, Heesup
9
Peng, Norman
9
Shahid, Shadma
9
Bryson, Douglas
8
Cervellon, Marie-Cécile
8
Donvito, Raffaele
8
Godey, Bruno
8
Guercini, Simone
8
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Journal of retailing and consumer services
4
International journal of wine business research : IJWBR
3
The Cornell hospitality quarterly
3
Journal of marketing communications
2
Asia-Pacific journal of business administration
1
California management review
1
International journal of Indian culture and business management
1
International journal of hospitality management
1
International marketing review
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
Metamorphosis : a journal of management research
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The journal of product & brand management
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ECONIS (ZBW)
22
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
Exploring the relationship between social media use and anti-luxury behavior : implications for interactive marketing strategies
Le, Hoang T. P. M.
;
Park, Jungkun
;
Nguyen, Trang Thi
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 549-569
Persistent link: https://www.econbiz.de/10015062570
Saved in:
3
Luxury experience and consumer behavior : a literature review
Gupta, Damini Goyal
;
Shin, Hyunju
;
Jain, Varsha
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10014253348
Saved in:
4
Luxury hospitality : a systematic literature review and research agenda
Jain, Varsha
;
Wirtz, Jochen
;
Salunke, Parth
;
Nunkoo, Robin
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014487584
Saved in:
5
Luxury hospitality services : editorial comment
Back, Ki-Joon
;
Park, Jungkun
;
LaTour, Kathy
- In:
The Cornell hospitality quarterly
63
(
2022
)
1
,
pp. 4
Persistent link: https://www.econbiz.de/10012800181
Saved in:
6
Looks clear and sounds familiar : how consumers form inferential beliefs about luxury hotel service quality
Ryu, Sann
;
Park, Yun-na
;
Park, Jungkun
- In:
The Cornell hospitality quarterly
63
(
2022
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012800195
Saved in:
7
Priceless time : the UHNWI's most precious possession : implications for international marketing theory and practice
Klaus, Philipp
;
Park, Jungkun
;
Tarquini-Poli, Annalisa
- In:
International marketing review
39
(
2022
)
2
,
pp. 335-351
Persistent link: https://www.econbiz.de/10013396196
Saved in:
8
Special issue: luxury hospitality services
Back, Ki-Joon
(
ed.
);
Park, Jungkun
(
ed.
);
LaTour, Kathy
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10012800218
Saved in:
9
Editorial: editorial introduction : luxury services focusing on marketing and management
Park, Jungkun
;
Ahn, Jiseon
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012430620
Saved in:
10
A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun
;
Hyun, Hyowon
;
Toulany Thavisay
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
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