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person:"Berthon, Pierre R."
~person:"Thaichon, Park"
~subject:"Online-Marketing"
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Online-Marketing
Luxury goods
18
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Brand management
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Berthon, Pierre R.
Thaichon, Park
Ko, Eunju
7
Ozuem, Wilson
7
Mosca, Fabrizio
5
Geerts, Angy
4
Seo, Yuri
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Azemi, Yllka
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Choi, Yung Kyun
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Filieri, Raffaele
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Kim, Hye-yŏng
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Kluge, Philipp Nikolaus
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Erdogmus, Irem Eren
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International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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1
From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment
Quach, Sara
;
Thaichon, Park
- In:
Journal of business research : JBR
81
(
2017
),
pp. 163-172
Persistent link: https://www.econbiz.de/10011771667
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2
Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park
;
Quach, Sara
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
Saved in:
3
Luxury wine brand visibility in social media : an exploratory study
Reyneke, Mignon
;
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
International journal of wine business research : IJWBR
23
(
2011
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10009008218
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