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person:"Binckebanck, Lars"
~person:"Baumgarth, Carsten"
~person:"Hill, Richard M."
~subject:"Marketing"
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B-to-B-Marketing
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Business-to-business marketing
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Binckebanck, Lars
Baumgarth, Carsten
Hill, Richard M.
Di Benedetto, C. Anthony
6
Lindgreen, Adam
6
Backhaus, Klaus
5
Kleinaltenkamp, Michael
5
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
2
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Integration von Marketing und Verkauf im B-to-B-Geschäft durch Interaktive Markenführung
Binckebanck, Lars
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2010/11
),
pp. 237-252
Persistent link: https://www.econbiz.de/10003950167
Saved in:
2
B-to-B-Markenführung : Grundlagen Konzepte Best Practice
Baumgarth, Carsten
-
2010
Persistent link: https://www.econbiz.de/10004955596
Saved in:
3
Interaktive Markenführung : Der persönliche Verkauf als Instrument des Markenmanagements im B2B-Geschäft
Binckebanck, Lars
-
2006
Persistent link: https://www.econbiz.de/10004882539
Saved in:
4
Industrial marketing
Alexander, Ralph S.
;
Cross, James S.
;
Hill, Richard M.
-
1967
-
3. ed
Persistent link: https://www.econbiz.de/10001816835
Saved in:
5
Industrial marketing
Hill, Richard M.
;
Alexander, Ralph S.
;
Cross, James S.
-
1975
-
4. ed., 1. print
Persistent link: https://www.econbiz.de/10000042194
Saved in:
6
Industrial marketing
Hill, Richard M.
;
Alexander, Ralph S.
;
Cross, James S.
-
1956
Persistent link: https://www.econbiz.de/10001797561
Saved in:
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