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person:"Binckebanck, Lars"
~person:"Baumgarth, Carsten"
~person:"Kim, Namwoon"
~subject:"Marketing"
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B-to-B-Marketing
22
Business-to-business marketing
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Binckebanck, Lars
Baumgarth, Carsten
Kim, Namwoon
Di Benedetto, C. Anthony
6
Lindgreen, Adam
6
Backhaus, Klaus
5
Kleinaltenkamp, Michael
5
Alexander, Ralph S.
4
Cross, James S.
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Hofmaier, Richard
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Lim, Weng Marc
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Möller, K. E. Kristian
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Wilson, David T.
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Bhalla, Gaurav
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Brennan, Ross
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Keränen, Joona
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Kragh, Hanne
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LaPlaca, Peter J.
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Journal of business-to-business marketing
2
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
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ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
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1
Manufacturers' acquiescence to buyers' sourcing requests in industrial markets
Teng, Wenbo
;
Chan, Ricky Y. K.
;
Kim, Namwoon
;
Zhang, Xubing
- In:
Journal of business-to-business marketing
30
(
2023
)
3
,
pp. 277-295
Persistent link: https://www.econbiz.de/10014454759
Saved in:
2
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin
;
Vorhies, Douglas W.
;
Kim, Namwoon
;
Heiman, …
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
Saved in:
3
Integration von Marketing und Verkauf im B-to-B-Geschäft durch Interaktive Markenführung
Binckebanck, Lars
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2010/11
),
pp. 237-252
Persistent link: https://www.econbiz.de/10003950167
Saved in:
4
B-to-B-Markenführung : Grundlagen Konzepte Best Practice
Baumgarth, Carsten
-
2010
Persistent link: https://www.econbiz.de/10004955596
Saved in:
5
Interaktive Markenführung : Der persönliche Verkauf als Instrument des Markenmanagements im B2B-Geschäft
Binckebanck, Lars
-
2006
Persistent link: https://www.econbiz.de/10004882539
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