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person:"Binckebanck, Lars"
~person:"Baumgarth, Carsten"
~subject:"Behavioral economics"
~subject:"Marketing"
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Behavioral economics
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B-to-B-Marketing
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Business-to-business marketing
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Binckebanck, Lars
Baumgarth, Carsten
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5
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
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ECONIS (ZBW)
2
USB Cologne (EcoSocSci)
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Verhaltenswissenschaftliche Betrachtung von B-to-B-Marken
Baumgarth, Carsten
;
Meissner, Sabine
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 125-154)
.
2010
Persistent link: https://www.econbiz.de/10003909906
Saved in:
2
Integration von Marketing und Verkauf im B-to-B-Geschäft durch Interaktive Markenführung
Binckebanck, Lars
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2010/11
),
pp. 237-252
Persistent link: https://www.econbiz.de/10003950167
Saved in:
3
B-to-B-Markenführung : Grundlagen Konzepte Best Practice
Baumgarth, Carsten
-
2010
Persistent link: https://www.econbiz.de/10004955596
Saved in:
4
Interaktive Markenführung : Der persönliche Verkauf als Instrument des Markenmanagements im B2B-Geschäft
Binckebanck, Lars
-
2006
Persistent link: https://www.econbiz.de/10004882539
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