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person:"Binckebanck, Lars"
~person:"Baumgarth, Carsten"
~subject:"Marketing"
~subject:"Theorie"
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Marketing
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B-to-B-Marketing
19
Business-to-business marketing
19
Brand management
12
Markenführung
12
Business-to-Business-Marketing
10
Markenpolitik
5
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Binckebanck, Lars
Baumgarth, Carsten
Kleinaltenkamp, Michael
21
Backhaus, Klaus
16
Weiber, Rolf
7
Di Benedetto, C. Anthony
6
Lindgreen, Adam
6
Plinke, Wulff
6
Hofmaier, Richard
5
Homburg, Christian
5
Jacob, Frank
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Möller, K. E. Kristian
5
Albers, Sönke
4
Alexander, Ralph S.
4
Cross, James S.
4
Fließ, Sabine
4
Kliche, Mario
4
LaPlaca, Peter J.
4
Strothmann, Karl-Heinz
4
Wilson, David T.
4
Andersson, Per
3
Büschken, Joachim
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Chisnall, Peter M.
3
Claßen, Matthias
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Flory, Markus
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Griese, Ilka
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Hermanns, Arnold
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Hill, Richard M.
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Hutt, Michael D.
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Krause, Juliane
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Kühne, Bettina
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Lichtenthal, J. David
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Lim, Weng Marc
3
Marra, Andreas
3
Meffert, Heribert
3
Merigo, Jose Maria
3
Obloj, Tomasz
3
Plötner, Olaf
3
Rosenqvist, Christopher
3
Voeth, Markus
3
Werani, Thomas
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Marktorientierte Unternehmensführung
1
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ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
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Integration von Marketing und Verkauf im B-to-B-Geschäft durch Interaktive Markenführung
Binckebanck, Lars
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2010/11
),
pp. 237-252
Persistent link: https://www.econbiz.de/10003950167
Saved in:
2
B-to-B-Markenführung : Grundlagen Konzepte Best Practice
Baumgarth, Carsten
-
2010
Persistent link: https://www.econbiz.de/10004955596
Saved in:
3
Interaktive Markenführung im B2B-Verkauf
Binckebanck, Lars
-
2006
Persistent link: https://www.econbiz.de/10003312899
Saved in:
4
Interaktive Markenführung : Der persönliche Verkauf als Instrument des Markenmanagements im B2B-Geschäft
Binckebanck, Lars
-
2006
Persistent link: https://www.econbiz.de/10004882539
Saved in:
5
Vertikale Marketingstrategien im Investitionsgüterbereich : dargestellt am Beispiel von Einsatzstoffen
Baumgarth, Carsten
-
1998
Persistent link: https://www.econbiz.de/10000666713
Saved in:
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