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person:"Blythe, Jim"
~person:"Chaudhuri, Arun"
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The journal of brand management : an international journal
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Indian advertising : laughter & tears; 1950 to 2013
Chaudhuri, Arun
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2014
Persistent link: https://www.econbiz.de/10014010552
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Advertising creatives and brand personality: a grounded theory perspective
Blythe, Jim
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 284-294
Persistent link: https://www.econbiz.de/10003469680
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