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person:"Boerman, Sophie C."
~isPartOf:"Challenges in an age of dis-engagement"
~person:"Gabszewicz, Jean Jaskold"
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Brand familiarity
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Product Placement
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Boerman, Sophie C.
Gabszewicz, Jean Jaskold
Reijmersdal, Eva A. van
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Challenges in an age of dis-engagement
Advertising in new formats and media : current research and implications for marketers
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Effects of brand placement disclosures : an eye tracking study into the effects of disclosures and the moderating role of brand familiarity
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Boerman, Sophie C.
- In:
Challenges in an age of dis-engagement
,
(pp. 85-96)
.
2017
Persistent link: https://www.econbiz.de/10011688301
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