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person:"Boerman, Sophie C."
~person:"Babin, Barry J."
~subject:"Brand management"
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Brand management
Product Placement
7
Product placement
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Consumer behaviour
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Advertising effects
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Fernsehwerbung
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Boerman, Sophie C.
Babin, Barry J.
Dens, Nathalie
10
Pelsmacker, Patrick de
10
Verhellen, Yann
5
Avramova, Yana R.
3
Schramm, Holger
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Burmann, Christoph
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Callison, Coy
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Knoll, Johannes
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Lehu, Jean-Marc
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Anbuudayasankar S. P.
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Arasu Balasubramaniam, Senthil
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Azlinda Shazneem Md Shuaib
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Baksh-Mohammed, Sufyan
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International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
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The effectiveness of brand placements : a meta-analytic synthesis
Babin, Barry J.
;
Herrmann, Jean-Luc
;
Kacha, Mathieu
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 1017-1033
Persistent link: https://www.econbiz.de/10013191819
Saved in:
2
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
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