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person:"Boerman, Sophie C."
~subject:"Brand management"
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Brand management
Product Placement
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Boerman, Sophie C.
Dens, Nathalie
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Pelsmacker, Patrick de
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
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