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person:"Brettel, Malte"
~isPartOf:"Entrepreneurial marketing"
~person:"Esch, Franz-Rudolf"
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Entrepreneurial marketing
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Marketing : ZFP ; journal of research and management
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
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Aufbruch : Ingredient Branding schafft Werte
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Die Betriebswirtschaft : DBW
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Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
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E-entrepreneurship and ICT ventures : strategy, organization and technology
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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European management journal
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International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
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Marketing letters : a journal of research in marketing
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Medien im Marketing : Optionen der Unternehmenskommunikation
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New developments and approaches in consumer behavior research
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte
;
Engelen, Andreas
;
Oswald, Monika
- In:
Entrepreneurial marketing
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009379616
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