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person:"Brettel, Malte"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"McDonald, Malcolm"
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Brettel, Malte
McDonald, Malcolm
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
The marketing book
2
Cranfield management series
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Die Betriebswirtschaft : DBW
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E-entrepreneurship and ICT ventures : strategy, organization and technology
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Entrepreneurial marketing
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Entrepreneurship, theory and practice : ET & P
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European management journal
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Gabler Edition Wissenschaft / Entrepreneurship
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International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International management and strategy
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Journal of business economics : JBE
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Journal of business research : JBR
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Journal of international marketing
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Journal of marketing
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Journal of marketing management : MM
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Journal of strategic marketing
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Marketing : metaphors and metamorphosis
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Technology analysis & strategic management
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The Marketing series / Professional development
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Viewpoint: a big opportunity for interactive marketing post-COVID-19
McDonald, Malcolm
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 15-21
Persistent link: https://www.econbiz.de/10012880157
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