//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Brettel, Malte"
~person:"Esch, Franz-Rudolf"
~subject:"Öffentlichkeitsarbeit"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Öffentlichkeitsarbeit
Marketing management
32
Marketingmanagement
32
Deutschland
9
Germany
9
Firm performance
6
Unternehmenserfolg
6
Business start-up
5
Unternehmensgründung
5
Advertising
3
Advertising effects
3
Brand management
3
Markenführung
3
Performance measurement
3
Performance-Messung
3
Public relations
3
Thailand
3
USA
3
United States
3
Werbewirkung
3
Werbung
3
Comparison
2
Competitive advantage
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Entrepreneurship
2
Entrepreneurship approach
2
Internet marketing
2
Marketing
2
Online-Marketing
2
Psychology of advertising
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Strategic management
2
Strategic orientation
2
Strategisches Management
2
Theorie
2
Theory
2
Vergleich
2
Werbepsychologie
2
more ...
less ...
Type of publication
All
Article
Book / Working Paper
10
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Language
All
German
2
English
1
Author
All
Brettel, Malte
Esch, Franz-Rudolf
Bruhn, Manfred
8
Balmer, John M. T.
4
Pakura, Stefanie
4
Rudeloff, Christian
4
Andersen, Sophie Esmann
3
Balmer, John M.T.
3
Kitchen, Philip J.
3
Ahlers, Grit Mareike
2
Andreu, Luisa
2
Boenigk, Michael
2
Camilleri, Mark Anthony
2
Eggers, Fabian
2
Heller, Michael
2
Hoffjann, Olaf
2
Johansen, Trine Susanne
2
Mattila, Anna S.
2
Melewar, T. C.
2
Papasolomou, Ioanna
2
Podnar, Klement
2
Akusua Agyapomaa Obeng, Samuela
1
Aldás, Joaquin
1
Ali-Choudhury, Rehnuma
1
Alvensleben, Reimar von
1
Alvermann, Anke
1
Amirzade, Nazanin
1
Anani-Bossman, Albert
1
Andersen, Mona Agerholm
1
Anwar, Syed T.
1
Arrufat-Martín, Sandro
1
Ashe, Marla
1
Bailey, Ainsworth Anthony
1
Bailey, Janis
1
Bakre, Opeyemi
1
Balmern, John M. T.
1
Barac, Zoran
1
Baraybar-Fernández, Antonio
1
Barger, Victor A.
1
Bashabsheh, Amin Ayed Nahar
1
Becker, Fred G.
1
more ...
less ...
Published in...
All
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Communicating corporate social responsibility : empty promises or smart strategy?
Brunner, Christian Boris
;
Esch, Franz-Rudolf
;
Kinscher, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 105-117)
.
2012
Persistent link: https://www.econbiz.de/10009748170
Saved in:
2
Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 85-106)
.
2009
Persistent link: https://www.econbiz.de/10003765980
Saved in:
3
Entwicklung von Kommunikationsstrategien
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 413-433)
.
2009
Persistent link: https://www.econbiz.de/10003766086
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->