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person:"Brettel, Malte"
~person:"Esch, Franz-Rudolf"
~subject:"Corporate Social Responsibility"
~subject:"Strategic orientation"
~type:"article"
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Corporate Social Responsibility
Strategic orientation
Marketing management
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Marketingmanagement
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Deutschland
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Germany
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Firm performance
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Unternehmenserfolg
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Brettel, Malte
Esch, Franz-Rudolf
Ferrell, Odies C.
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
European management journal
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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1
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
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2
Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.
;
Zacharias, Nicolas A.
;
Brettel, Malte
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
Saved in:
3
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
Saved in:
4
Communicating corporate social responsibility : empty promises or smart strategy?
Brunner, Christian Boris
;
Esch, Franz-Rudolf
;
Kinscher, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 105-117)
.
2012
Persistent link: https://www.econbiz.de/10009748170
Saved in:
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