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person:"Brettel, Malte"
~person:"Esch, Franz-Rudolf"
~subject:"Strategic orientation"
~type:"article"
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Strategic orientation
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Brettel, Malte
Esch, Franz-Rudolf
Chad, Paul
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European management journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
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Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.
;
Zacharias, Nicolas A.
;
Brettel, Malte
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
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