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person:"Brettel, Malte"
~person:"Schyvinck, Cleo"
~subject:"Corporate social responsibility"
~type_genre:"Aufsatz in Zeitschrift"
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Brettel, Malte
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From cause-related marketing strategy to implementation in professional basketball organizations : a matter of alignment
Schyvinck, Cleo
;
Willem, Annick
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
1
,
pp. 58-79
Persistent link: https://www.econbiz.de/10012177377
Saved in:
2
A typology of cause-related marketing approaches in European professional basketball
Schyvinck, Cleo
;
Willem, Annick
- In:
Sport management review
21
(
2018
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10011911315
Saved in:
3
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
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