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person:"Brexendorf, Tim Oliver"
~person:"Commuri, Suraj"
~subject:"Brand management"
~subject:"Interaktion"
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Brexendorf, Tim Oliver
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Markenloyalität durch persönliche Kommunikation : eine dyadische Analyse von Verkäufer-Kunden-Interaktionen am Beispiel der Marke BMW
Brexendorf, Tim Oliver
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003927090
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2
Markenloyalität durch persönliche Kommunikation : eine dyadische Analyse von Verkäufer-Kunden-Interaktionen am Beispiel der Marke BMW
Brexendorf, Tim Oliver
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004954773
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The impact of counterfeiting on genuine-item consumers' brand relationships
Commuri, Suraj
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 86-98
Persistent link: https://www.econbiz.de/10003838590
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